Disney Enterprises, Inc.
"The Lone Ranger"
The producer's rich "Pirates
5" deal will almost certainly be renegotiated while Les Moonves, Ron
Meyer and Jeffrey Katzenberg praise the "Rock of Gibraltar of Hollywood"
after a pricey flop.
Amid continuing reverberations from the mega-failure of
The Lone Ranger, it appears clear that the movie has damaged producer
Jerry Bruckheimer's
long and often highly successful relationship with Disney and will lead
at minimum to a renegotiation of his rich deal for a fifth
Pirates of the Caribbean, if not his eventual exit from the studio.
But in a testament to Bruckheimer's long and extraordinary career -- which has included hits from
Flashdance to
Beverly Hills Cop to the
National Treasure series, not to mention television shows such as
The Amazing Race and the
CSI series -- some of the industry’s leading figures, including CBS CEO
Les Moonves and director
Michael Bay, are coming to the producer’s defense.
At the heart of the discussion is the question of how much responsibility a producer bears when a film like
Lone Ranger --
which cost more than $250 million to make and opened to a grim $48.9
million domestic over the long holiday weekend -- goes over budget and
all but out of control. Disney sources say Bruckheimer had committed to
hold the line on director
Gore Verbinski’s
spending despite the filmmaker’s reputation for profligacy. But other
industry observers say the studio should never have expected Bruckheimer
to rein in the director, who had collaborated with him and star
Johnny Depp on four
Pirates of the Caribbean movies that grossed a combined $3.7 billion at the box office.
“Film directors are very headstrong, and it’s hard,” says Bay, who made two
Bad Boys movies and
Pearl Harbor
with Bruckheimer. “Trust me, as a producer, there are things [you] just
can’t control. A director will take it and you’ve kind of got to let
‘em go. It’s their movie.”
One of Bruckheimer's reps concurs.
“I don’t know that Jerry Bruckheimer ever promised, per se, to 'control’ Gore Verbinski,” says
David O’Connor of CAA. “I don’t know how anybody could promise to control a movie. … Part of the whole visual pitch [of
Lone Ranger]
was the scope and vistas and incredible beauty of the West. There’s a
lot -- when you’re using real locations like that -- that is out of
control.”
Bruckheimer and Verbinski declined to comment, as did Disney.
A number of top industry executives who praised Bruckheimer to
The Hollywood Reporter were responding in part to recent slams elsewhere, such as one in the
New York Times on July 7, which read: “Mr. Bruckheimer’s track record of late has been dismal, with duds including
Prince of Persia: The Sands of Time and
The Sorcerer’s Apprentice.”
The former film grossed $335 million worldwide, while the latter pulled
in $215 million. Given their sizable budgets, both films were
disappointments.
Moonves, just departing for the Allen & Co. gathering in Sun
Valley, says Bruckheimer “has clearly been one of the most successful
producers in the history of television.” Referring to
Bruckheimer-produced hits from
The Amazing Race to the
CSI
franchise, he adds, “A few years back he had seven shows on our air.
He’s one of my go-to guys. He always will be.” Moonves notes that
Bruckheimer is producing
Hostages for CBS, one of the network’s
big bets for the fall. “Some of the shows he produced were expensive
ones but there was never an issue creatively or financially,” Moonves
says.
“Jerry Bruckheimer is the Rock of Gibraltar of Hollywood,” says DreamWorks Animation CEO
Jeffrey Katzenberg,
who has known Bruckheimer for more than 30 years. “To suggest that one
movie, no matter how big a miss it might be, in any way undermines his
value or his career is insane. This is a guy who bats .850 in a world
where .350 makes you an all-star.” Universal's
Ron Meyer,
too, praises Bruckheimer’s track record, adding, “They took a big swing
and they missed. I don’t know any one of us that hasn’t.”
In an important way, the outsized failure of
Lone Ranger is
having minimal impact as Wall Street analysts have shrugged off the loss
despite predictions that a write-off of up to $190 million is coming.
Nonetheless, Disney executives are deeply unhappy with the loss and the
embarrassment. Sources say the studio battled with Verbinski over length
and content and the director lost his final-cut privileges early on due
to budget overages. But in practical terms, Disney was not in a
position to take control of the picture, potentially alienating a star
as important as Depp.
Disney film studio chief
Alan Horn, who joined the
studio when the film was already underway, is known for his distaste for
graphic violence and potentially offensive language -- an inclination
perfectly suited to Disney’s culture. Anticipating that the studio would
seek cuts, an insider says Verbinski put some dark and violent material
in the film -- such as a scene depicting a character eating a human
heart -- fully expecting to cut them back to placate executives. Though
the heart-devouring scene was trimmed, Disney pushed further.
The studio had contractual power to effect some changes through
language in the filmmaker’s contract giving the studio the right to
eliminate material inconsistent with the company’s image. As the film
moved closer to release, however, Verbinski is said to have threatened
to walk off the project if additional changes were made.
Nonetheless, a source involved in the project says Verbinski was more
collaborative than usual. From the start, this person says, the
director assured the studio that he wanted to control the budget to
rebut his reputation for spending. But with challenges such as poor
weather -- as well as Verbinski’s insistence on realizing his vision --
he obviously failed.
In the aftermath, Verbinski seems likely to suffer the most fallout
of all the key players. But still, it appears that Bruckheimer faces a
budget renegotiation on the planned
Pirates of the Caribbean 5.
There is still no approved script for the film, tentatively set for
2015, though Depp and Bruckheimer are set to return for directors
Joachim Ronning and
Espen Sandberg.
Bruckheimer’s deal at Disney expires in spring 2014. It seems
probable that the producer will test the waters at other studios,
especially with Disney’s pipeline packed with tentpole movies from
Marvel, Lucasfilm and other suppliers. Meanwhile, Bruckheimer is working
on
Pirates and a found-footage genre film,
Beware the Night, for Screen Gems; the latter film is set for release in January 2015. Another potential project is a second
Bad Boys sequel at Sony Pictures. Bruckheimer also has a reality series,
Marshall Law, in production for TNT.
In an interview with
THR just before
Lone Ranger
opened, Horn declined to comment on Bruckheimer's future at the studio,
adding, “He’s a very talented fellow, but every picture needs to justify
its green light in this marketplace on its merits. We’ll pick 'em one
at a time."