This time, however, they seem to have gotten it right, assembling the perfect producer/director team of Christopher Nolan and Zack Snyder, effectively manifesting the origin story (as written by David S. Goyer of Batman Begins) of the iconic character, aided by a world class cast including Russell Crowe, Kevin Costner, Amy Adams, Diane Lane and the great character actor Michael Shannon. Newly minted Man of Steel Henry Cavill brings the perfect measure of brains and brooding brawn to the role. Expectations for the opening weekend are ranging from $75 million to well over $100 million, but there's no question that this film will have a long life in theaters regardless of the debut number. IMAX and 3-D presentations will also do their part to enhance the bottom line.
Seth Rogen, James Franco, Jonah Hill and a cast of thousands join in the fun for the debut of the R-rated ensemble comedy This Is the End from Sony Pictures. The film got off to a fantastic start on Wednesday, taking in $7.8 million (including a whopping $2.2 million in Tuesday late shows). The five day (Wednesday to Monday) projection is in the low to mid $30 millions (and low $20 millions Friday through Sunday) and potentially a little more. The film has enjoyed generally excellent reviews, solid word of mouth, and got a two day jump on Superman.
Universal's profit-making machine The Purge, starring Ethan Hawke, will likely see a steep drop this weekend after last week's No. 1 debut, while Lionsgate's magic heist film Now You See Me, Universal's Fast & Furious 6 and Fox's Google comedy The Internship will round out the rest of the pack. Next week, look out for Brad Pitt in Paramount's World War Z and Disney/Pixar's animated prequel Monster's University!
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