"The Hunger Games: Catching Fire" one-sheet.
The promotion follows major DVD releases for the latest from the "Hunger Games" and "Twilight" franchises.
Lionsgate has promoted Ron Schwartz to president and general manager of Lionsgate home entertainment sales and distribution.
The move underlines Schwartz’ contribution to the Lionsgate library of 15,000 titles producing a $1 billion-a-year home entertainment business, the mini-studio said Wednesday.
“Ron is a gifted and experienced executive who has helped guide our home entertainment business to several years of sustained and profitable growth,” said Lionsgate co-COO and motion picture group president Steve Beeks.
The promotion also comes as the mini-studio looks to distribute its product across a growing range of global digital platforms.
Lionsgate’s The Hunger Games and The Twilight Saga: Breaking Dawn Part 1 were major recent home entertainment releases.
The mini-studio said it achieved a near-10 percent market share in calendar year 2012 in the home entertainment arena.
The move underlines Schwartz’ contribution to the Lionsgate library of 15,000 titles producing a $1 billion-a-year home entertainment business, the mini-studio said Wednesday.
“Ron is a gifted and experienced executive who has helped guide our home entertainment business to several years of sustained and profitable growth,” said Lionsgate co-COO and motion picture group president Steve Beeks.
The promotion also comes as the mini-studio looks to distribute its product across a growing range of global digital platforms.
Lionsgate’s The Hunger Games and The Twilight Saga: Breaking Dawn Part 1 were major recent home entertainment releases.
The mini-studio said it achieved a near-10 percent market share in calendar year 2012 in the home entertainment arena.
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