LOS ANGELES, Calif. --
Hallmark Channel and Marie Osmond are parting ways.
In a statement Tuesday, the TV channel said it won’t renew Osmond’s talk show, “Marie,” for a second season.
The
show’s producer and distributor, Associated Television International,
said that “Marie” was going into syndication as originally intended. A
fall 2014 launch is planned, the company said.
Hallmark
said it wants to go in a different direction in daytime: It’s decided
that so-called lifestyle shows offering how-to tips are a better option
on TV and online.
The channel said it expected Osmond to find “great success” in bringing her talk show to syndication.
She’ll find a competitive field, which currently includes veteran Ellen DeGeneres and newcomers Katie Couric and Steve Harvey.
New and repeat episodes of “Marie” will air on Hallmark through September.
“Marie”
has drawn interest from groups and key stations and will be made
available to several outlets nationwide, said Jim Romanovich, Associated
Television International’s president, worldwide entertainment. He did
not specify the outlets.
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