Disney Enterprises, Inc.
"The Lone Ranger"
 
The producer's rich "Pirates
 5" deal will almost certainly be renegotiated while Les Moonves, Ron 
Meyer and Jeffrey Katzenberg praise the "Rock of Gibraltar of Hollywood"
 after a pricey flop.
Amid continuing reverberations from the mega-failure of 
The Lone Ranger, it appears clear that the movie has damaged producer 
Jerry Bruckheimer's
 long and often highly successful relationship with Disney and will lead
 at minimum to a renegotiation of his rich deal for a fifth 
Pirates of the Caribbean, if not his eventual exit from the studio.
But in a testament to Bruckheimer's long and extraordinary career -- which has included hits from 
Flashdance to 
Beverly Hills Cop to the 
National Treasure series, not to mention television shows such as 
The Amazing Race and the 
CSI series -- some of the industry’s leading figures, including CBS CEO 
Les Moonves and director 
Michael Bay, are coming to the producer’s defense.
At the heart of the discussion is the question of how much responsibility a producer bears when a film like 
Lone Ranger --
 which cost more than $250 million to make and opened to a grim $48.9 
million domestic over the long holiday weekend -- goes over budget and 
all but out of control. Disney sources say Bruckheimer had committed to 
hold the line on director 
Gore Verbinski’s
 spending despite the filmmaker’s reputation for profligacy. But other 
industry observers say the studio should never have expected Bruckheimer
 to rein in the director, who had collaborated with him and star 
Johnny Depp on four 
Pirates of the Caribbean movies that grossed a combined $3.7 billion at the box office.
“Film directors are very headstrong, and it’s hard,” says Bay, who made two 
Bad Boys movies and 
Pearl Harbor
 with Bruckheimer. “Trust me, as a producer, there are things [you] just
 can’t control. A director will take it and you’ve kind of got to let 
‘em go. It’s their movie.”
One of Bruckheimer's reps concurs.
“I don’t know that Jerry Bruckheimer ever promised, per se, to 'control’ Gore Verbinski,” says 
David O’Connor of CAA. “I don’t know how anybody could promise to control a movie. … Part of the whole visual pitch [of 
Lone Ranger]
 was the scope and vistas and incredible beauty of the West. There’s a 
lot -- when you’re using real locations like that -- that is out of 
control.”
Bruckheimer and Verbinski declined to comment, as did Disney.
A number of top industry executives who praised Bruckheimer to 
The Hollywood Reporter were responding in part to recent slams elsewhere, such as one in the 
New York Times on July 7, which read: “Mr. Bruckheimer’s track record of late has been dismal, with duds including 
Prince of Persia: The Sands of Time and 
The Sorcerer’s Apprentice.”
 The former film grossed $335 million worldwide, while the latter pulled
 in $215 million. Given their sizable budgets, both films were 
disappointments.
Moonves, just departing for the Allen & Co. gathering in Sun 
Valley, says Bruckheimer “has clearly been one of the most successful 
producers in the history of television.” Referring to 
Bruckheimer-produced hits from 
The Amazing Race to the 
CSI
 franchise, he adds, “A few years back he had seven shows on our air. 
He’s one of my go-to guys. He always will be.” Moonves notes that 
Bruckheimer is producing 
Hostages for CBS, one of the network’s
 big bets for the fall. “Some of the shows he produced were expensive 
ones but there was never an issue creatively or financially,” Moonves 
says.
“Jerry Bruckheimer is the Rock of Gibraltar of Hollywood,” says DreamWorks Animation CEO 
Jeffrey Katzenberg,
 who has known Bruckheimer for more than 30 years. “To suggest that one 
movie, no matter how big a miss it might be, in any way undermines his 
value or his career is insane. This is a guy who bats .850 in a world 
where .350 makes you an all-star.” Universal's 
Ron Meyer,
 too, praises Bruckheimer’s track record, adding, “They took a big swing
 and they missed. I don’t know any one of us that hasn’t.”
In an important way, the outsized failure of 
Lone Ranger is 
having minimal impact as Wall Street analysts have shrugged off the loss
 despite predictions that a write-off of up to $190 million is coming. 
Nonetheless, Disney executives are deeply unhappy with the loss and the 
embarrassment. Sources say the studio battled with Verbinski over length
 and content and the director lost his final-cut privileges early on due
 to budget overages. But in practical terms, Disney was not in a 
position to take control of the picture, potentially alienating a star 
as important as Depp.
Disney film studio chief 
Alan Horn, who joined the 
studio when the film was already underway, is known for his distaste for
 graphic violence and potentially offensive language -- an inclination 
perfectly suited to Disney’s culture. Anticipating that the studio would
 seek cuts, an insider says Verbinski put some dark and violent material
 in the film -- such as a scene depicting a character eating a human 
heart -- fully expecting to cut them back to placate executives. Though 
the heart-devouring scene was trimmed, Disney pushed further.
The studio had contractual power to effect some changes through 
language in the filmmaker’s contract giving the studio the right to 
eliminate material inconsistent with the company’s image. As the film 
moved closer to release, however, Verbinski is said to have threatened 
to walk off the project if additional changes were made.
Nonetheless, a source involved in the project says Verbinski was more
 collaborative than usual. From the start, this person says, the 
director assured the studio that he wanted to control the budget to 
rebut his reputation for spending. But with challenges such as poor 
weather -- as well as Verbinski’s insistence on realizing his vision -- 
he obviously failed.
In the aftermath, Verbinski seems likely to suffer the most fallout 
of all the key players. But still, it appears that Bruckheimer faces a 
budget renegotiation on the planned 
Pirates of the Caribbean 5.
 There is still no approved script for the film, tentatively set for 
2015, though Depp and Bruckheimer are set to return for directors 
Joachim Ronning and 
Espen Sandberg.
Bruckheimer’s deal at Disney expires in spring 2014. It seems 
probable that the producer will test the waters at other studios, 
especially with Disney’s pipeline packed with tentpole movies from 
Marvel, Lucasfilm and other suppliers. Meanwhile, Bruckheimer is working
 on 
Pirates and a found-footage genre film, 
Beware the Night, for Screen Gems; the latter film is set for release in January 2015. Another potential project is a second 
Bad Boys sequel at Sony Pictures. Bruckheimer also has a reality series, 
Marshall Law, in production for TNT.
In an interview with 
THR just before 
Lone Ranger 
opened, Horn declined to comment on Bruckheimer's future at the studio, 
adding, “He’s a very talented fellow, but every picture needs to justify
 its green light in this marketplace on its merits. We’ll pick 'em one 
at a time."